Editorial granola bowl with blueberries, honey and olive branches

Prepared for Golden Grove Granola · Executive proposal

Retention + BFCM strategy · 2026

Unforgettably soft.
Impossible to forget.

Chef Jonny Cordon has made the everyday feel extraordinary. Now let’s build the email & SMS engine that captures every visitor, recovers abandoned orders, and brings customers back for their next bag, starting with your biggest Black Friday yet.

Signature core flavours

2–3 weeks

Best enjoyed after opening

30 days

To a full automation engine

To Black Friday · 27 Nov

◆Flows live in 30 days◆BFCM-ready◆Holiday revenue◆Email + SMS◆Replenishment-first◆Built in Klaviyo

Section 01

A daily ritual deserves a retention engine.

Golden Grove already earns attention. The opportunity is to turn that first taste into a lasting customer relationship.

Slow-baked in small batches. Enjoyed in small moments. The next bag should never be an afterthought.

What you’ve built.

A former personal chef’s craft, premium ingredients, and a signature soft texture. From Oklahoma markets to the everyday breakfast table, Golden Grove gives people a reason to care about their next bag.

Where revenue waits.

Visitors can leave unidentified. Carts and checkouts can go unfinished. Repeat orders rely on customers remembering. Without the right follow-up, Q4 attention becomes a missed second order.

What we’ll do.

Build six revenue-critical flows in 30 days, then run a focused BFCM and Holiday campaign program on top. Every Q4 visitor enters a system designed to sell now and bring them back later.

Working opportunity, not an account audit. Current automations, traffic and revenue baselines will be validated at kickoff.

Section 02

One brand. Four reasons to return.

The message changes with the customer’s motivation and moment. The care behind the product never does.

The daily ritualist.

Has a favourite flavour and a morning routine. Wants the next bag before the current one runs out, with a little recognition for coming back.

→ Replenish + reward

The ingredient reader.

Looks beyond the label. Needs the story behind olive oil, honey, premium ingredients and that distinctive soft texture before the first order.

→ Educate + reassure

The thoughtful gifter.

Shops in Q4 for someone else. Needs curated flavour selections, gifting ideas and clear shipping deadlines to feel confident.

→ Bundle + increase AOV

The seasonal discoverer.

Arrives for a seasonal flavour or Black Friday offer. The job is to turn a first-time deal buyer into a full-price repeat customer.

→ Capture + convert to repeat

Section 03

Black Friday starts before the offer.

PART TWO · DAYS 31–90. The promotion creates the order. The flows built in Part One make sure that customer comes back.

The BFCM principle.

Win the first order without teaching customers to wait for discounts.

Protect margin with early access, flavour discovery, bundles and gifting value, not just the deepest percentage off.

Early–mid November

Build intent.

Grow email & SMS lists with VIP early-access signups, founder-led teasers and flavour preference capture.

Week before Black Friday

Early access.

VIPs and subscribers shop first. Reward the list with access, curated flavour bundles and thoughtful value.

27–30 November

Convert demand.

A focused email + SMS program: launch, reminders, bestseller stories, Cyber Monday and last-chance urgency.

December → early January

Holiday & keep.

Gift guides, shipping deadlines and post-holiday thank-yous. Then welcome every new buyer into a second-order journey.

Illustrative offer architecture: VIP early access → tiered bundle or gift-with-purchase value → last-chance urgency → post-purchase replenishment. Final mechanics set together with Golden Grove.

Section 04

Six automations. Live before Black Friday.

PART ONE · DAYS 1–30. Flows are the always-on revenue layer. We build them first so every BFCM visitor, subscriber and buyer is followed up automatically.

Capture.

Turn first interest into a first order.

01
Welcome seriesIntroduce Jonny’s story, the signature texture and bestsellers. Deliver the agreed signup offer and convert new subscribers in the first 7 days.
02
Site abandonmentBring known visitors back with chef-crafted favourites and a reason to return, even when they haven’t viewed a product.

Recover.

Win back high-intent sessions.

03
Browse abandonmentFollow up on the exact flavours viewed, with ingredient stories, reviews and reassurance.
04
Cart abandonmentRecover added-to-cart sessions with cart contents, objection handling and helpful urgency.
05
Checkout abandonmentFast, focused reminders to finish a started checkout, the highest-intent recovery moment.

Retain.

Bring every buyer back for the next bag.

06
ReplenishmentTest a 2–3 week reminder window, informed by the brand’s opened-bag freshness guidance. Refine timing from actual order size and repeat-purchase behaviour.

Days 1–30 deliverablesKlaviyo audit & cleanupData, consent & deliverabilitySegments & baselinesBranded templatesCopy & creativeEmail + SMS where relevantQA & launch

Section 04b

From first taste to unmistakably on-brand.

A proposed email direction: the chef’s story, appetising imagery and a clear path to the next order.

The creative opportunity

The same care in the inbox as in every batch.

Make the signature soft texture, considered ingredients and founder’s craft unmistakable before the customer takes another bite.

With us

Visual, branded templates built to sell.

A consistent system for welcome, recovery, replenishment and seasonal campaigns. Designed for Golden Grove, not a generic promotion.

Sample template direction for Golden Grove · Illustrative imagery

Section 05

SMS earns attention by using less of it.

Email explains. Text prompts action. Use SMS where immediacy makes the message genuinely useful.

Useful. Timely. Human.

Reserve text for the moments that matter. Send to opted-in customers, respect quiet hours and keep every message purposeful.

GOLDEN GROVE: Your VIP early access is live. Shop your favourite flavours 24 hours before everyone else → goldengrovegranola.com

Early access alerts.

High-intent cart & checkout recovery.

BFCM last-chance urgency.

Shipping-deadline reminders.

Section 06

A Q4 calendar with a job to do.

Every send has a purpose. Here’s how October through December fits together, with January focused on keeping the customer.

Golden Grove Q4 email and SMS campaign calendar
Timing	Focus	What goes out	Purpose
Oct · Wks 1–4	Flow build	Six core flows built, QA’d and launched; list-growth popup refreshed	→ Foundation
Nov · Wks 1–2	Build intent	Chef’s story, product education and VIP early-access signup push	→ List growth
Nov · Wk 3	Tease	‘Something’s coming’ sends; VIP early access opens	→ Anticipation
Nov 27–30	BFCM weekend	Black Friday launch, reminders, Cyber Monday and last chance	→ Peak revenue
Dec · Wks 1–2	Holiday gifting	Gift guides, curated flavour bundles and shipping-deadline countdown	→ Gifting AOV
Dec · Wks 3–4	Last-minute	Final shipping cutoff, thank-you send and gift cards if available	→ Close strong
Early Jan	Keep	New-customer second-order push; replenishment kicks in	→ Repeat revenue

Calendar assumes an October kickoff. Final offers, inventory, shipping cutoffs and gift-card availability are confirmed together before scheduling.

Section 07

Ninety days. Two parts. One engine.

Foundations first. Then the season. Then decisions based on evidence, not assumptions.

Days 01–3001

Build.

Audit Klaviyo, data & deliverability
Define segments & measurement baselines
Design branded email templates
Build & launch the six core flows
Plan BFCM offer & calendar

Days 31–6002

BFCM.

Run list-growth & VIP early-access campaigns
Execute Black Friday → Cyber Monday across email & SMS
A/B test subject lines, offers & timing
Monitor flows under peak traffic

Days 61–9003

Holiday & optimise.

Run gifting & shipping-deadline campaigns
Move BFCM buyers into second-order journeys
Optimise flows from test results
90-day review & recommendation for what scales next

Section 08

Measure what pays.

Baseline at kickoff. Review at 30, 60 and 90 days. Scale only what earns its place.

Recovered revenue.

Flow-attributed revenue from browse, cart, checkout and site abandonment.

BFCM performance.

Campaign revenue, conversion rate, AOV and revenue per recipient vs. last year, where data is available.

Repeat purchase.

Replenishment conversion, time to second order and BFCM buyers who return.

List health.

Opt-in growth, deliverability, engagement, unsubscribe and complaint rates.

ILLUSTRATIVE

Targets are set together after baseline access. No invented benchmarks. No vanity metrics. Just commercial evidence.

Section 09

Investment & scope.

The recommendation.

Build the system
before the season.

Get the six core flows live in the next 30 days, go into Black Friday with a list that’s ready to buy, and turn holiday demand into repeat customers in the new year.

Recommended kickoff: Monday 12 October, to have the core flows live before Black Friday.

Let’s build it

Unforgettably soft.Impossible to forget.